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InfoPack Overview

What Are InfoPacks?​

InfoPacks™ are one of Reach’s most powerful tools for creating a polished and professional experience around your listings. They serve as a centralized, branded information hub, giving buyers and buyer agents access to everything they need to understand a property at a deeper level.

Unlike MLS, which provides only basic listing information, InfoPacks™ allow you to curate and present the details that truly matter—things like property documents, disclosures, floor plans, strata minutes, utility information, and anything else special you need to report. They’re designed to give recipients a “look behind the curtain”, offering context and clarity that builds trust and removes guesswork.

With InfoPacks™, you can:

  • Present your listings professionally and consistently, every time.

  • Share valuable, organized documents with agents and buyers in just a few clicks.

  • Control what’s shared through Public and Agent InfoPacks™, ensuring sensitive information stays protected.

  • Eliminate the need for endless email threads and file requests by keeping everything in one easy-to-access link.

The result? Better-informed Buyer and Buyer Agents, more efficient communication, and a strong impression that sets you apart as an agent who’s organized, transparent, and ahead of the game.

The Purpose of InfoPacks​

  • Streamline Communication: Instead of crafting emails or collating files for each lead, you can send a ready-made InfoPack in seconds. Disregard the print material, the world's digital!

  • Show Expertise: InfoPacks allow you to include data, tips, and insights that highlight your knowledge and professionalism while truly working for the best interest of your Sellers. You're arming the Public with critical info to make their purchase decision, while hand-holding buyer agents so that they can confidently get their clients to the Offer Presentation stage, seamlessly.

  • Maintain Consistency: Branded InfoPacks ensure every communication looks polished and intentional, reinforcing your personal brand and helping showcase how dialed you are in your process.

How InfoPacks Drive Results​

  1. Lead Generation: When you share useful InfoPacks with prospects, it sparks engagement and positions you as a go-to resource.

    Don't forget, we can create custom QR codes for each one of your listings, and generate you a special "Open House Sheet" that customers can scan, sign in and you can capture their information directly into Reach.

  2. Smooth Document Package Delivery: Deliver documents and important information, including date/age of components, PDF documents, images and critical terms required in a contract, all within the slick - branded, customized look of your professional brand.

  3. Tally the Leads and Sends - We monitor and capture all the times your infoPack is sent, to make sure you're delivering reliable news to your sellers and always know who, and when, received an infoPack.